Future of Food

Policy & sustainability roundup/
January 2026


Lara Gilmour

Director of Policy & Sustainability - GPC

At a glance



The Food Foundation. The campaign aims to double bean consumption by 2028 for health and sustainability benefits.

Pulses initiatives worldwide

Global efforts centered on World Pulses Day preparations, with FAO announcing the 2026 theme "Pulses of the world: from modesty to excellence" to spotlight pulses' nutritional, environmental, and culinary value. The INCREASE project launched "The Taste of Pulses" campaign, encouraging recipe sharing and citizen science for legume cultivation across Europe. 

UK & Australia launch campaigns

In the UK, the "Bang in Some Beans" campaign led by the Food Foundation and with the support of the National Lottery and the Beans is How coalition gained traction in January, backed by celebrity chefs like Jamie Oliver and retailers such as Lidl and Sainsbury's aiming to double bean consumption by 2028 for health and sustainability benefits. 

Australia kicked off preparations for Pulses Week (February 9-15) with the Grain and Legumes Nutrition Council’s (GLNC) "Level Up with Legumes" campaign, promoting affordable, nutrient-rich pulses like lentils and chickpeas via recipes and health professional webinars. 


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The new U.S. Dietary Guidelines place strong focus on protein consumption. 

Resilience centre stage at Davos  

At the World Economic Forum in Davos (January 19-23), food systems resilience took center stage amid climate and economic challenges, with discussions on agri-food value chains and innovations sparking cross-cutting dialogues with groups including PepsiCo and the World Farmers’ Organization.

American Nutritional Guidelines 

The U.S. Dietary Guidelines for 2025-2030, released January 7, 2026, highlight pulses as nutrient-dense whole foods rich in protein and fiber, retaining the 1.5 cups/week recommendation despite calls for increases. This reinforces pulses' role in addressing fiber shortfalls and promoting whole-food patterns over processed options. 

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