The 2025 fiber revolution/
And why pulses are starring it

Fiber is no longer just a nutritionist’s talking point: it has quickly become a commercial asset. As health agencies and research institutions elevate the role of dietary fiber in chronic-disease prevention, the nutrient is shaping product development, ingredient sourcing, and the way pulses are positioned in the marketplace. For traders and marketing specialists alike, fiber is emerging as a trait that can reshape buyer expectations — and expand the value story of pulses across food categories.